You probably have noticed that el Restaurante magazine has been getting bigger. This is a direct result of ad sales -- when we sell more ads, we are able to make a larger magazine.
Well, now research confirms what we've observed: According to Patterson Advertising Reports, el Restaurante advertising grew 48.62 percent in 2019, which was more than any other foodservice trade magazine! In fact, the average growth in 2019 was negative 9.47 percent.
Why did we grow so much? For two reasons: First, our market -- restaurants that serve Mexican/Latin cuisine -- is growing faster than the restaurant market overall, and many vendors recognize that and want to promote to this market. And second, we strive to create a beautiful, useful, editorially sound magazine, as we have since we founded el Restaurante in 1997.
Will you join us as an advertiser this year? If you'd like to learn more about how to incorporate el Restaurante magazine or our related digital products in your 2020 marketing plans, please contact me at edavis@elrestaurante.com or visit our 2020 Media Kit by clicking here.