The traffic on www.elrestaurante.com jumped by 24 percent in 2018 over the 2017, data from Google Analytics shows.
"We're delighted to see the growth in traffic on our site," says Publisher Ed Avis. "There are some readers who prefer digital content, and we're happy to serve them. There is a lot of valuable content on the site, and we try to keep it constantly fresh."
One key driver of traffic to the site is eMex, the magazine's e-newlsetter, which increased its frequency in 2018 from 12 issues to 26. The magazine's popular Recipe of the Week also drives traffic, since each recipe is linked directly to the web site.
The Google Analytics data shows that recipes are among the most popular elements on the site, though news articles are close behind. Some news articles, such as about innovations in Mexican restaurants, generate spikes in readers when they are published. Articles in Spanish also rank among the site's most popular.