In anticipation of the the national launch of its breakfast menu on March 27, Taco Bell began mailing about 1,000 Samsung T404G phones from HipCricket to “superfans and influencers” on March 19. “Breakfast Phone” recipients must complete various missions in the hopes of winning prizes including a Waffle Taco button-down shirt or hoodie, a set of A.M. Crunchwrap sheets with hashbrown pajamas and free Taco Bell breakfast for a year.
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Watch for Publisher Ed Avis’ story about Mexican restaurant breakfasts in the Spring issue of el Restaurante!