The Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, according to a new report from AHAA: the Voice of Hispanic Marketing, which also revealed that the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent.
This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.
For more information, visit http://www.hispanicprblog.com/ahaa-study-restaurants-put-money-in-hispanic-marketing-cut-english-ad-spend/