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There’s some positive news on the avocado front. As fears about the impact President Trump’s tariffs will have on fruit and vegetable imports loom for restaurant operators, the California Avocado Commission (CAC) has announced that the 2025 California avocado harvest is projected to be in the range of 375 million pounds — the largest crop estimate for the locally grown fruit since 2020.
The CAC plans to launch its “California Avocados on the Menu” creative campaign through digital and print advertising this spring to correspond with the peak availability of California avocados expected to occur spring through summer this year.
“Customized foodservice promotions with targeted customers continue to be a key component of our marketing ” CAC Vice President of Marketing Terry Splane said in a news release about the 2025 crop.“This season, with additional volume projected compared to the last few years, we are excited to provide continued support to loyal partners and reach out to more operators whose strategic priorities and customer profiles align with ours.”
Watch for a recipe made with California Avocados in el Restaurante’s Recipe of the Week coming Saturday. To get the Recipe of the Week delivered to your inbox, email Editor Kathleen Furore at kfurore@restmex.com with the word ‘RECIPE’ in the subject line.
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