Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants have been working hard to lure customers away from their kitchens by expanding into the breakfast day part and adding innovative breakfast items. Taco Bell’s breakfast menu, which the company rolled out nationwide earlier this year, was the chain’s largest menu expansion in the brand’s history, with Taco Bell President Brian Niccol noting that, “Breakfast is the fastest growing day part in QSR.