When el Restaurante’s first issue came out in early 1997, the US Mexican restaurant industry was in its infancy — and technology was, too. Most people thought of quick-service tacos and burritos when they thought of Mexican food — and if they were looking for a restaurant to try, or information about the cuisine, they couldn’t open an iPad or pick up a smartphone to find it.
How things have changed!
Mexican food is now a consumer favorite, leading to exponential growth of restaurants featuring everything from quick-serve tacos to upscale regional dishes — and the move toward digital content consumption has grown right along with the popularity of the cuisine.
New data shows that American consumers spend around eight hours a day with digital media, almost double the time invested in traditional formats. As much as we love print, we recognize it is quickly losing readers’ attention — and we know that trend will only continue. Savvy companies recognize that, too: Data shows the magazine ad market is shifting to digital at a faster rate than even the newspaper market.
The journey we started when we launched el Restaurante has been a fulfilling one. In 2024, we’re continuing that journey, but on an exciting new path — one that will let you connect with Mexican/Latin restaurants where they are, on any device or any platform, 24/7!
With the growing demand for a more robust online presence, el Restaurante is going all digital to bring you more ways to reach Mexican/Latin restaurants and to target your message to the specific audience you want to reach in 2024. And you’ll get LOWER RATES for MORE reach!
*el Restaurante magazine: 6 Digital Issues in 2024! A new, full issue emailed and posted every other month, designed in a new, easy-to-access and easy-to read format optimized for the digital space
*Topic-specific digital supplements. 4 issues, each covering the business side of a specific category, emailed and posted quarterly
*elrestaurante.com: Our expanded website updated with fresh content and new features daily
*eMex: Our biweekly enewsletter
*Facebook and the Web: Targeted advertising that lets you reach 1000s of industry pros through our curated digital promotions targeted to any city, state or part of the country.
We hope all of you who have been with us along the way — whether since our inception or starting with our most recent issue — will come along on this new digital journey.
Prices for Digital Issues and Digital Supplements
Premium Digital Services
For the past two years we have developed successful campaigns with Facebook and Targeted Web (programmatic) advertising. Our advertisers who have used these services have enjoyed tremendous click-through rates (xxx and xxx). These campaigns reach a curated audience of Mexican restaurant owners, managers and chefs throughout the country. We can also target specific geographies, such as cities, states or regions.
Targeted Web Marketing: Reach thousands of www.elrestaurante.com visitors and other carefully curated web users with your targeted ads wherever they are online. A highly effective promotion that drives traffic to your site.
Targeted Facebook Marketing: Facebook ads in the el Restaurante frame circulated to a select Facebook audience of Mexican/Latin restaurant owners, managers and chefs.
