By Eric R. Gustafson
As the saying goes, “nature doesn’t make bad fats… factories do.”
This new awareness campaign is dedicated to the idea that healthy fats aren’t merely having a moment – they’re here to stay. The HFC reflects the marked change in what Americans think about the benefits of healthy, minimally-processed animal fats.
The Coalition seeks to create an enlightened conversation about the food we eat, through news and editorial commentary, social media conversations, opinion surveys and more. Its mission is simple: affirm that animal fats deserve a central place in the American diet and in the popular imagination.
“We feel that animal fats have been demonized for too long,” says Coast CEO Eric R. Gustafson. “Natural animal fats matter both for taste and for general health and well-being. The reality is that animal fats have tangible health benefits and their artificial/manufactured substitutes are far worse than originally believed.
We see the Coalition embracing today’s compelling food culture, and recognizing that minimally processed animal fats belong in the kitchen – at restaurants and at home.
“We understand that the entire discussion around food, nutrition, healthy eating and balanced diets is confusing at best -- at times, the zigs and zags over what to eat and not eat can seem overwhelming,” he says.
To help fulfill the campaign’s mission to educate, the HFC website includes a Resources page (http://www.healthyfatscoalition.org/resources/) – a one-stop repository of the very latest books, research studies, videos, news articles, public and trade events.
The Coalition’s founders are an appropriately diverse group; check out the site – and express your support!