Technomic spots opportunities for improving lunch traffic
Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of lunch visits during this highly competitive daypart. Convenience and speed of service are key need states for lunch. However, today’s consumers are also calling for higher-quality fare (80 percent, up from 70 percent in 2011) and unique and innovative lunch items. Additionally, the availability of healthy items and smaller portion sizes continue to factor into today’s purchasing decision—especially during weekday lunch visits.
To help foodservice executives understand the latest behaviors, preferences and attitudes of consumers’ lunch occasions, Technomic has published an update of its Lunch Consumer Trend Report. For Interesting findings and information about how to order the full report visit www.technomic.com/Pressroom/Releases/dynRelease_Detail.php?rUID=321.