Cross-cultural advertising agency Sensis released the fourth wave of its Hispanic Millennial Project conducted with market research firm ThinkNow Research and social listening experts OYE! This latest wave explores cultural influence on the food, beverage and alcohol buying habits of multicultural Millennials.
Key findings include:
*U.S.-born Hispanic Millennials use food and beverages as a means of connecting to their cultural roots.
*Foreign-born Hispanic Millennials consume mass-market food and beverages because they seek assimilation into mainstream culture.
*Hispanic Millennials prefer established brands to craft or artisanal brands.
*Hispanic Millennials are heavy beer drinkers whose consumption is linked to culture and friendship.
*Non-Hispanic White Millennials are embracing ethnic flavors.
*Hispanic Millennials are actively involved in grocery shopping, yet less likely to use coupons.
*All multicultural Millennials are “Foodies”, with Hispanic Millennials leading the preference for whole foods.
For more information, visit HispanicMillennialProject.com.