Chipotle Working to Rebound After Dismal Q1
Fast-casual restaurant chain Chipotle (CMG) is working to restore its reputation after posting double-digit sales decline in the first quarter 2016—the result of the spate of food-related illnesses that shut down its stores and scared off customers starting last fall.
The outbreaks prompted Chipotle, which built its reputation on preparing fresh food directly in stores, to adopt new food-safety policies and move more of its food preparation to a central kitchen, where it's also testing certain ingredients for diseases.
Read more here: http://www.usatoday.com/story/money/2016/04/26/chipotle-sales-tank-q1-but-company-says-customers-coming-back/83551710/